Retailers are preparing for Black Friday 2023, the unofficial start of the Christmas shopping season. The COVID-19 pandemic has accelerated the trend of online shopping. Online sales accounted for 16.3% of all non-adjusted retail sales in the fourth quarter of last year. Retailers like Best Buy and Macy's are offering early Black Friday deals online and in stores. Holiday sales online and in US stores are expected to rise between 3% and 4% in November and December.
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Explainer: What is Black Friday? And how big are online deals this year
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November 23, 2023